Discover the
Swiss Travel System AG​

Swiss Travel System AG is a Zurich-based marketing company co-founded in 2011 by Swiss Federal Railways (SBB), Switzerland Tourism and five private railway companies. Its mission is the joint worldwide marketing of Switzerland’s comprehensive public transport network.​

Key mandates​

Global marketing in 20 target markets​

  • Promoting Swiss public transport to an international audience. ​

Cross-border travel ​

  • Enhancing the visibility of cross-border travel options from Switzerland’s neighbouring countries.​

Incoming ticket range​

  • Increasing awareness and sales of Switzerland’s diverse incoming ticket offerings. ​

Milestones​

1989

Launch of the “Swiss Travel System” incoming brand with the “Swiss Pass” flagship product, under the leadership of SBB Passenger Transport in Bern.​

1991

Incoming Services position opened at Zurich Airport, Marketing Support​.

2005​

Separation of responsibilities between SBB Passenger Transport (incoming overseas markets) and RailAway (incoming Europe)​.

2010

Resolution to establish Swiss Travel System AG for comprehensive incoming marketing.​

2016​

STS product range sales reach record high of CHF 100 million. First international representative office opened in Beijing​.

2018

Expansion of international offices in New York, Beijing, Mumbai, and Singapore.​

2024​

Launch of the new “Travel Switzerland” brand​.

2024/25​

Expansion of international offices in Bangkok and Hong Kong​.

Fully dedicated to Swiss public transport ​

Our team of passionate professionals drives the global promotion of Swiss public transport supported by an experienced Board of Directors.​

Get to know us

Careers at Swiss Travel System AG​

Whether you’re an experienced professional or looking for an internship, join us and help shape how the world experiences Swiss public transport.​

Discover

Insights into our performance​

Discover how Swiss Travel System AG advances the global promotion of Swiss public transport, strengthens partnerships, and drives growth year after year in our detailed business reports (German only).​

Dive in

Our partnership models​

We offer our partners attractive opportunities to internationally market their products with us and inspire more visitors to experience public transport in Switzerland. Through tailored models and targeted campaigns, we create value for our partners while strengthening the Swiss public transport brand worldwide.​

Discover

Our commitment to sustainability​

We promote Switzerland’s highly sustainable public transport system worldwide. We also strive to make our own operations more sustainable. Through targeted internal measures, such as resource-efficient workflows and responsible business travel, we aim to reduce our environmental footprint and make a tangible contribution to a more sustainable future.​

Discover

Partner Hub (German only)​

Aimed at mandate partners, transport companies and other partners, the Partner Hub offers insights into STS AG’s activities. It provides up-to-date reports, market overviews and news on current initiatives. This exclusive platform is continually expanded to keep you fully informed.​
RegisterLogin

Corporate News from Swiss Travel System AG​

Discover our News Section and sign up for our Partner Newsletter to stay informed about our latest projects, partnerships and initiatives promoting Swiss public transport worldwide. ​

Discover News

Sign up for our Partner Newsletter

Our regular partner newsletter offers curated market insights, up-to-date key performance reports, and the latest updates from Swiss Travel System AG.

Sign up for our Trade Newsletter

Our regular newsletter for the travel trade industry contains the latest sales and product updates regarding Swiss public transport. Sign up and receive our newsletter four times a year.